A single one-kilogram empurau prepared in a restaurant can cost between RM1200 to RM1500. Price varies widely depending upon the age and weight of the fish. When a high-roller flies often from China or Singapore with people to impress, the cost is no object. Prices can exceed RM1500 per kilogram.
There have been one-kilogram empurau was purportedly sold in Ipoh, Malaysia, for RM1600. The same customer claimed that they had paid RM2000 for a one-kilogram fish earlier in Kuala Lumpur.
The river, and even the stretch of that particular river, in which an empurau is caught makes a difference. Shorter empurau with white flesh are typically valued more than their red or copper-colored counterparts. Firmer flesh from fish over three kilograms in weight is preferred. Fish caught near Kapit also fetch a higher price.
In March 2016, the Borneo Post reported that a fishmonger sold a giant, 7.9-kilogram (17.4 pounds) empurau for the equivalent of RM 1,940 in Malaysian ringgit!
Visit FB page: EmpurauAgroWorld for more fish price info.
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